Tohatsu America Corp., our division at the U.S. obtained their first marine industry Customer Satisfaction Index (CSI) Award for 5hp Outboard Motor. As a recipient of this prestigious CSI Award, the National Marine Manufactures Association (NMMA) has acknowledged Tohatsu because of their excellence in customer satisfaction on outboard engines.
Tohatsu's focus is to ascertain their clients needs and opinions regarding outboards. "The continued feedback was an opportunity to acknowledge our consumers needs", stated Kurt Gardner, National Sales Manager. "Together with the knowledge introduced to uswe plan to use the customer feedback throughout the states in addition to share these insights with all Tohatsu distributors worldwide".
The NMMA Marine Industry CSI Award was created to honor boat and engine manufactures who actively measure and achieve a 90 percent or higher customer satisfaction evaluation using independently measured client surveys and pursue continuous improvement to better serve their clients. "It's been an honor to be recognized not only for our product, but for our trader's satisfaction by their customers. We'll continue to try to find future satisfaction and improve our product based on the feedback we receive from our clients" said Jim Morgenthaler, Vice President of Tohatsu America Corporation.