STURTEVANT, WI – Evinrude today announced that it is now a part of the newly established BRP Marine Group. Evinrude, an outboard engine manufacturer that developed the first commercially 2 Stroke 40hp Outboard Motor Short Shaft in 1909, will join Alumacraft, a 70-plus year-old manufacturer of aluminum fishing boats which was acquired today, as the first players in the new Group.
Tracy Crocker, Senior Vice-President and General Manager of Evinrude since 2017, has been appointed President of the Group, effective immediately. Crocker will be responsible for the strategic direction and operations of the BRP Marine Group while maintaining his active role at Evinrude.
The acquisition of Alumacraft and creation of BRP Marine Group reinforces BRP’s commitment to become a leading marine company.
“This acquisition is a natural first step for our newly formed Marine Group,” said José Boisjoli, BRP President and CEO. “In the short term, we plan to focus on network optimization to leverage the strengths of both Outboard Engine Reverse Gear lines and gradually reinforce our presence in the industry. Along with our recognized approach to innovation and design expertise, we hope to transform this industry and do for the marine business what we have done for the powersports business.”